Avenue des Champs Elysées, Paris

Prugent Diam Europe is a historical partner to Guerlain for the shopfitting of its boutiques. So the perfumer naturally requested its services for the complete shopfitting of its iconic boutique at 68 avenue des Champs Elysées. The space is spread over 4 levels with a restaurant run by starred-chef Guy Martin, a boutique and a skin care institute. The designer, Peter Marino, created this décor which employs mostly marble, glass, wood, lacquer and metalwork, all with exceptional lighting. This was an 8-month long project that required a close collaboration between Prugent Diam Europe and Guerlain. Prototypes were fabricated for the different spaces and assembly tests were conducted in Prugent Diam Europe’s facilities before being validated for final assembly in Paris. The result is splendid. It highlights the Guerlain sophistication that we no longer see in luxury creations.